# Brand Assets & Press Resources ## Content Overview // SPEC: LONDON_HQ_2026 SVG_VIEWBOX // 1440x900 Brand Assets. Press & Media Kit. Official scalable vector marks, interactive design tokens, newsroom dispatches, and brand guidelines for press publications, editors, and commercial partners. download Explore & Download Assets contact_support Contact Media Desk // SECTIONS: 01 // Vector Logos 02 // Avatar Suite 03 // Design Tokens 04 // Brand Rules 05 // Newsroom 06 // Boilerplates // 01 · TRANSPARENT MARKS Transparent Vector Logos & Icons Official scalable vector (.SVG) and ultra high-resolution 4K transparent (.PNG) files for dark and light backgrounds. // WORDMARK DARK Light BG Logo Dark Transparent dark logo for white documents, light layouts, and print. download SVG Vector image 4K Master PNG // WORDMARK LIGHT Dark BG Logo Light Transparent light logo for dark mode, photography, and high contrast. download SVG Vector image 4K Master PNG // ICON DARK Light BG Icon Dark (>B) Transparent standalone monogram mark in obsidian black. download SVG Vector image HD Master PNG // ICON LIGHT Dark BG Icon Light (>B) Transparent standalone monogram mark in clean white. download SVG Vector image HD Master PNG // 02 · AVATAR SUITE Velvet Mesh Avatar & Profile Suite 1:1 Square square profile avatars, app store assets, and social media share images with cinematic emerald velvet gradient mesh. // AVATAR · WITH SLOGAN Master Lockup Avatar Logo (With Tagline) Square avatar with WORK · TRAVEL · LIFESTYLE PERKS slogan on Velvet Mesh. download SVG Vector image 3600px PNG // AVATAR · CLEAN LOGO No Slogan Avatar Clean Logo Clean, slogan-free full brand mark centered on Velvet Mesh. download SVG Vector image 3600px PNG // AVATAR · MONOGRAM App Icon Avatar Icon Monogram (>B) Square avatar and app icon mark with >B monogram on Velvet Mesh. download SVG Vector image 3600px PNG // CLEARSPACE Minimum 24px Margin Maintain clear space around the entire wordmark equal to the height of the capital "B". Do not crowd with headlines or competing marks. // MINIMUM SCALE 120px (Web) / 25mm (Print) For smaller digital surfaces below 120px wide, utilise the square monogram icon rather than scaling down the full wordmark. // PROPORTIONS Locked Aspect Ratio Always scale the vector mark proportionally. Never squeeze, stretch, skew, or manually alter letter spacing. // 02 · DESIGN SYSTEM Colour System & Design Tokens Click any token below to copy the exact HEX value directly to your clipboard. PRIMARY # Emerald Accent Primary action buttons, verified trust badges, and growth highlights. #04875D Copy HEX NIGHT / INK # Night / Ink Primary cinematic hero canvas, dark mode foundation, and body typography. #121212 Copy HEX MUTED # Slate Neutral Secondary metadata, category tags, subtitles, and supporting labels. #5A606C Copy HEX SURFACE # Satin Surface Card containers, light theme canvas, and high-readability backgrounds. #F7F8FA Copy HEX // 03 · INTEGRITY RULES Brand Guidelines: Do's & Don'ts Follow these clear conventions when publishing BudgetFitter® references in articles, press features, or partner portals. check # Brand Do's check_circle Always spell our name as BudgetFitter® (Single word, CamelCase with capital "B" and capital "F"). check_circle Use the official white vector SVG on dark surfaces and black vector SVG on light surfaces. check_circle Refer to our verified rating algorithm as the BudgetFitter Score (BFS). check_circle Link directly to https://budgetfitter.uk when referencing the platform in print or web publications. close # Brand Don'ts cancel Never write our name as Budget Fitter (two words) or budgetfitter (all lowercase in body text). cancel Do not distort, squeeze, rotate, or alter the colour palette of the official logo mark. cancel Do not place the black logo on dark backgrounds where visual contrast falls below WCAG standard. cancel Do not combine our logo with third-party marks in a way that implies endorsement without prior agreement. feed # Editorial & Platform Dispatches Official announcements, product changelogs, buying analysis, and architectural updates from our newsroom. campaignBudgetFitter Updates # The Evolution of BudgetFitter: Why We Are Pruning Categories to Focus on Verified Quality for Creators, Travellers, Nomads & Global Teams Learn why BudgetFitter is pruning outdated retail niches and streamlining into 4 focused action pillars to deliver verified, high-utility savings for digital…scheduleAug 20, 2026auto_stories5 min readcommentAdd Comment campaignBudgetFitter Updates # More Than Just Codes: Inside the BudgetFitter Savings Ecosystem Explore the BudgetFitter savings ecosystem: automated coupon testing with our browser extension, real-time deal alerts on mobile, and cash Ally Rewards.scheduleJun 20, 2025auto_stories5 min readcommentAdd Comment Explore All Dispatches arrow_forward chevron_left chevron_right // 05 · COPYABLE METADATA Official Press Boilerplates Pre-approved company descriptions and canonical statements for news articles, press releases, partner directories, and media publications. // SHORT BOILERPLATE (~45 WORDS) content_copy Copy Text BudgetFitter is a UK savings and perks platform—web, mobile app, browser extension, and weekly newsletter—built to eliminate the “Lazy Tax”. We curate hand-verified deals across work tools, global travel, and smart living, rated by our independent BudgetFitter Score (BFS) and backed by AllyRewards instant gift cards. // STANDARD BOILERPLATE (~95 WORDS) content_copy Copy Text BudgetFitter is a British commercial intelligence and perks platform built by digital practitioners to eliminate the “Lazy Tax”—the default premium people pay on everyday subscriptions, bookings, and purchases when active discounts are buried or expired. Across our web platform, iOS/Android apps, privacy-first browser extension, and weekly newsletter, BudgetFitter delivers 100% human-verified perks across work tools, global travel, and smart living. All partner brands are evaluated by our unbought BudgetFitter Score (BFS), with verified purchases rewarded via AllyRewards instant digital gift cards. // BRAND MANIFESTO & POSITIONING content_copy Copy Text “Eliminating the Lazy Tax the world over.” BudgetFitter transforms the broken voucher landscape into an intelligent, high-trust perks club for digital builders, startup founders, remote professionals, and discerning spenders. We replace expired coupon spam with rigorous human testing, AI-assisted deal discovery, and unbought BFS brand trust audits. Every platform and utility is completely free—with zero intrusive ads, no tracking cookies, and no credit card required. // MEDIA & PR DESK Direct Press Contacts For editorial interviews, platform market datasets, or verified commentary, connect with our communications desk. Press Desk: [Open Press Wizard →](https://budgetfitter.uk/contact-us/?persona=brand&option=Media%20kit%20enquiry) Partnerships: [Open Partner Wizard →](https://budgetfitter.uk/contact-us/?persona=brand&option=Exclusive%20promo%20code%20partnership) Response SLA: 5–10 Business Days // NETWORK VERIFICATION KEYS Direct CPA AWIN: 1147331 IMPACT: 2331864 CJ: 5542173 RAKUTEN: 3915214 send Open Media Inquiry Form Registered UK Data Controller · ICO Reference Available Upon Request *¹ Trademark Notice & Intellectual Property: BudgetFitter® is a registered trademark of FozDigital London. All brand assets, including the wordmark, monogram icon, and the BudgetFitter Score (BFS) algorithmic framework, are protected by UK and international intellectual property laws. *² Editorial & Commercial Usage: Press publications, journalists, and verified affiliate partners are granted a non-exclusive licence to utilise official vector marks solely for accurate reporting and partner promotion, in accordance with the Brand Guidelines above. *³ Data Protection & Governance: In compliance with UK GDPR and Data Protection Act 2018 standards, media inquiries submitted to press@budgetfitter.uk are handled with strict confidentiality under ICO controller oversight. function bfCopyToken(value, successMsg) { if (navigator.clipboard && window.isSecureContext) { navigator.clipboard.writeText(value).then(() => { bfShowToast(successMsg || 'Copied to clipboard!'); }); } else { const temp = document.createElement('textarea'); temp.value = value; document.body.appendChild(temp); temp.select(); document.execCommand('copy'); document.body.removeChild(temp); bfShowToast(successMsg || 'Copied to clipboard!'); } } function bfCopyBoilerplate(elementId, successMsg) { const el = document.getElementById(elementId); if (!el) return; const text = el.innerText.trim(); bfCopyToken(text, successMsg); } function bfShowToast(msg) { let toast = document.getElementById('bf-brand-toast'); if (!toast) { toast = document.createElement('div'); toast.id = 'bf-brand-toast'; toast.className = 'tw-fixed tw-bottom-6 tw-right-6 tw-z-[9999] tw-px-6 tw-py-3.5 tw-rounded-pill tw-bg-accent tw-text-white tw-font-heading tw-font-bold tw-text-xs sm:tw-text-sm tw-shadow-[0_15px_40px_rgba(4,135,93,0.5)] tw-transition-all tw-duration-300 tw-opacity-0 tw-translate-y-4'; document.body.appendChild(toast); } toast.textContent = msg; toast.style.opacity = '1'; toast.style.transform = 'translateY(0)'; setTimeout(() => { toast.style.opacity = '0'; toast.style.transform = 'translateY(16px)'; }, 2400); } // Robust In-Page & Direct URL Anchor Navigation Handler (function() { function scrollToTargetHash(hash) { if (!hash || hash === '#') return; try { const targetEl = document.querySelector(hash); if (targetEl) { targetEl.scrollIntoView({ behavior: 'smooth', block: 'start' }); } } catch (e) {} } // Handle clicks on in-page hash links document.addEventListener('DOMContentLoaded', function() { document.querySelectorAll('.bfwt-brand-assets-canvas a[href^="#"]').forEach(function(anchor) { anchor.addEventListener('click', function(e) { const targetId = this.getAttribute('href'); if (targetId && targetId !== '#') { const targetEl = document.querySelector(targetId); if (targetEl) { e.preventDefault(); targetEl.scrollIntoView({ behavior: 'smooth', block: 'start' }); if (history.pushState) { history.pushState(null, null, targetId); } else { window.location.hash = targetId; } } } }); }); if (window.location.hash) { scrollToTargetHash(window.location.hash); } }); // Re-verify anchor position once external resources finish painting window.addEventListener('load', function() { if (window.location.hash) { scrollToTargetHash(window.location.hash); } }); // Handle hash change via browser forward/back or external link window.addEventListener('hashchange', function() { scrollToTargetHash(window.location.hash); }); })(); --- **Context for AI:** - Published: 2026-08-24 - Author: BudgetFitter Team - Source: https://budgetfitter.uk/brand-assets/