Brand Assets.
Press & Media Kit.

Official scalable vector marks, interactive design tokens, newsroom dispatches, and brand guidelines for press publications, editors, and commercial partners.

// 01 · TRANSPARENT MARKS

Transparent Vector Logos & Icons

Official scalable vector (.SVG) and ultra high-resolution 4K transparent (.PNG) files for dark and light backgrounds.

// WORDMARK DARK Light BG
BudgetFitter Logo Dark

Logo Dark

Transparent dark logo for white documents, light layouts, and print.

// WORDMARK LIGHT Dark BG
BudgetFitter Logo Light

Logo Light

Transparent light logo for dark mode, photography, and high contrast.

// ICON DARK Light BG
BudgetFitter Icon Dark

Icon Dark (>B)

Transparent standalone monogram mark in obsidian black.

// ICON LIGHT Dark BG
BudgetFitter Icon Light

Icon Light (>B)

Transparent standalone monogram mark in clean white.

// 02 · AVATAR SUITE

Velvet Mesh Avatar & Profile Suite

1:1 Square square profile avatars, app store assets, and social media share images with cinematic emerald velvet gradient mesh.

// AVATAR · WITH SLOGAN Master Lockup
BudgetFitter Avatar Logo Tagline

Avatar Logo (With Tagline)

Square avatar with WORK · TRAVEL · LIFESTYLE PERKS slogan on Velvet Mesh.

// AVATAR · CLEAN LOGO No Slogan
BudgetFitter Avatar Clean Logo

Avatar Clean Logo

Clean, slogan-free full brand mark centered on Velvet Mesh.

// AVATAR · MONOGRAM App Icon
BudgetFitter Avatar Icon

Avatar Icon Monogram (>B)

Square avatar and app icon mark with >B monogram on Velvet Mesh.

// CLEARSPACE
Minimum 24px Margin

Maintain clear space around the entire wordmark equal to the height of the capital "B". Do not crowd with headlines or competing marks.

// MINIMUM SCALE
120px (Web) / 25mm (Print)

For smaller digital surfaces below 120px wide, utilise the square monogram icon rather than scaling down the full wordmark.

// PROPORTIONS
Locked Aspect Ratio

Always scale the vector mark proportionally. Never squeeze, stretch, skew, or manually alter letter spacing.

// 02 · DESIGN SYSTEM

Colour System & Design Tokens

Click any token below to copy the exact HEX value directly to your clipboard.

PRIMARY

Emerald Accent

Primary action buttons, verified trust badges, and growth highlights.

#04875D
NIGHT / INK

Night / Ink

Primary cinematic hero canvas, dark mode foundation, and body typography.

#121212
MUTED

Slate Neutral

Secondary metadata, category tags, subtitles, and supporting labels.

#5A606C
SURFACE

Satin Surface

Card containers, light theme canvas, and high-readability backgrounds.

#F7F8FA
// 03 · INTEGRITY RULES

Brand Guidelines: Do's & Don'ts

Follow these clear conventions when publishing BudgetFitter® references in articles, press features, or partner portals.

Brand Do's

  • Always spell our name as BudgetFitter® (Single word, CamelCase with capital "B" and capital "F").
  • Use the official white vector SVG on dark surfaces and black vector SVG on light surfaces.
  • Refer to our verified rating algorithm as the BudgetFitter Score (BFS).
  • Link directly to https://budgetfitter.uk when referencing the platform in print or web publications.

Brand Don'ts

  • Never write our name as Budget Fitter (two words) or budgetfitter (all lowercase in body text).
  • Do not distort, squeeze, rotate, or alter the colour palette of the official logo mark.
  • Do not place the black logo on dark backgrounds where visual contrast falls below WCAG standard.
  • Do not combine our logo with third-party marks in a way that implies endorsement without prior agreement.
// 05 · COPYABLE METADATA

Official Press Boilerplates

Pre-approved company descriptions and canonical statements for news articles, press releases, partner directories, and media publications.

// SHORT BOILERPLATE (~45 WORDS)

BudgetFitter is a UK savings and perks platform—web, mobile app, browser extension, and weekly newsletter—built to eliminate the “Lazy Tax”. We curate hand-verified deals across work tools, global travel, and smart living, rated by our independent BudgetFitter Score (BFS) and backed by AllyRewards instant gift cards.

// STANDARD BOILERPLATE (~95 WORDS)

BudgetFitter is a British commercial intelligence and perks platform built by digital practitioners to eliminate the “Lazy Tax”—the default premium people pay on everyday subscriptions, bookings, and purchases when active discounts are buried or expired. Across our web platform, iOS/Android apps, privacy-first browser extension, and weekly newsletter, BudgetFitter delivers 100% human-verified perks across work tools, global travel, and smart living. All partner brands are evaluated by our unbought BudgetFitter Score (BFS), with verified purchases rewarded via AllyRewards instant digital gift cards.

// BRAND MANIFESTO & POSITIONING

“Eliminating the Lazy Tax the world over.” BudgetFitter transforms the broken voucher landscape into an intelligent, high-trust perks club for digital builders, startup founders, remote professionals, and discerning spenders. We replace expired coupon spam with rigorous human testing, AI-assisted deal discovery, and unbought BFS brand trust audits. Every platform and utility is completely free—with zero intrusive ads, no tracking cookies, and no credit card required.

// MEDIA & PR DESK

Direct Press Contacts

For editorial interviews, platform market datasets, or verified commentary, connect with our communications desk.

Press Desk: Open Press Wizard →
Partnerships: Open Partner Wizard →
Response SLA: 5–10 Business Days
// NETWORK VERIFICATION KEYS Direct CPA
AWIN: 1147331
IMPACT: 2331864
CJ: 5542173
RAKUTEN: 3915214
Open Media Inquiry Form

Registered UK Data Controller · ICO Reference Available Upon Request

*¹ Trademark Notice & Intellectual Property: BudgetFitter® is a registered trademark of FozDigital London. All brand assets, including the wordmark, monogram icon, and the BudgetFitter Score (BFS) algorithmic framework, are protected by UK and international intellectual property laws.

*² Editorial & Commercial Usage: Press publications, journalists, and verified affiliate partners are granted a non-exclusive licence to utilise official vector marks solely for accurate reporting and partner promotion, in accordance with the Brand Guidelines above.

*³ Data Protection & Governance: In compliance with UK GDPR and Data Protection Act 2018 standards, media inquiries submitted to [email protected] are handled with strict confidentiality under ICO controller oversight.

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