Apple TV Deals

If you’ve been curious about Apple’s award-winning streaming service, now is the perfect time to explore the latest Apple TV deals — starting with the Apple TV free trial that gives new subscribers seven full days at no cost. At just £9.99 per month after the trial, Apple TV+ is one of the most affordable premium streamers in the UK, and every single title is completely ad-free.

What Is Apple TV+?

Apple TV+ is Apple’s subscription video streaming service, launched in November 2019. Unlike most streaming platforms, Apple TV+ carries only original content — every show, film, and documentary on the platform was produced or co-produced by Apple Studios. There is no licensed back-catalogue, no reality TV filler, and no adverts. What you get is a focused library of critically acclaimed dramas, comedies, thrillers, and documentaries, all available the moment you subscribe.

The service has picked up hundreds of Emmy, BAFTA, and Golden Globe nominations and wins since launch, cementing its reputation as a home for prestige television. BudgetFitter verifies the current Apple TV+ trial offer so you always know what’s available before you sign up.

Apple TV+ vs Apple TV 4K — What’s the Difference?

This is one of the most common points of confusion. Apple TV+ is the streaming service — a subscription you access via an app on your existing devices. Apple TV 4K is a separate physical hardware device (a small set-top box, priced around £129–£149) that connects to your television and gives you access to the Apple TV app, among other things. You do not need to buy an Apple TV 4K box to watch Apple TV+. However, if you do purchase the hardware, Apple includes three months of Apple TV+ free as a bonus.

The Apple TV+ Free Trial — What You Get

New Apple TV+ subscribers in the UK are eligible for a 7-day free trial. During that week you get unrestricted access to the entire Apple TV+ catalogue — every original series, film, documentary, and live sports event included in the subscription. There are no content restrictions during the trial period. You can also download titles for offline viewing straight away, which is useful if you want to binge a full series on the go before the trial ends.

To claim the trial, you need an Apple ID and a valid payment method on file. The trial is available to anyone who has not previously subscribed to Apple TV+ — this applies whether you previously had a free trial through a hardware purchase or signed up directly. You can start your free trial through BudgetFitter using the verified link on this page.

Does the Free Trial Auto-Renew?

Yes. If you do not cancel before the seven days are up, your subscription will automatically roll into a paid plan at £9.99 per month. Apple sends a reminder before the trial ends, but it is worth setting your own reminder for day five or six to give yourself time to decide. Cancelling is straightforward — you can do it directly from your Apple ID settings on any Apple device or at appleid.apple.com. Cancellation takes effect at the end of the billing period, so you will not lose access immediately.

Apple TV+ Pricing and Plans

After the free trial, Apple TV+ costs £9.99 per month. There is no annual plan, no tiered pricing based on video quality, and no ad-supported tier. Every subscriber gets the same 4K HDR streams and Dolby Atmos audio where available.

Apple One Bundle

Apple One is a bundle that combines multiple Apple services into a single monthly subscription at a reduced overall price. The entry-level Individual plan starts at £18.95 per month and includes Apple TV+, Apple Music, Apple Arcade (mobile gaming), and iCloud+ storage. The Family and Premier tiers add more iCloud storage and additional services. If you already use two or more Apple subscription services, Apple One is almost certainly cheaper than paying for each separately.

Family Sharing

A single Apple TV+ subscription supports up to six people through Apple’s Family Sharing feature. Each family member gets their own account with personalised recommendations and a separate watch history. The £9.99 monthly fee covers all six people, making the per-person cost considerably lower than most competing services — as low as £1.67 per person per month for a full household.

What Can You Watch on Apple TV+?

Apple TV+ focuses entirely on original productions. New titles are added regularly, and while the overall catalogue is smaller than platforms with licensed libraries, the quality-to-quantity ratio is consistently high. Every title is produced to cinematic standards, and many series have run for multiple seasons — meaning there is plenty of content to work through once you find a show you love.

Best Apple TV+ Shows

Here are some of the most acclaimed titles available on Apple TV+:

• Severance — A psychological thriller about employees whose work and personal memories are surgically divided. One of the most talked-about series in recent years.
• Ted Lasso — A feel-good football comedy that became a global phenomenon and won multiple Emmy Awards.
• The Morning Show — A sharp drama set behind the scenes of a breakfast news programme, starring Jennifer Aniston and Reese Witherspoon.
• Slow Horses — A British intelligence thriller based on Mick Herron’s Slough House novels, starring Gary Oldman. Widely praised as one of the best spy dramas on television.
• Shrinking — A warm comedy-drama about grief and unconventional therapy, featuring Jason Segel and Harrison Ford.
• Silo — A post-apocalyptic science fiction series set in an underground society.
• Foundation — An epic adaptation of Isaac Asimov’s landmark science fiction series.

Apple also broadcasts Friday Night Baseball (live MLB games) and MLS Season Pass (Major League Soccer) as add-on options within the app.

Where Can You Watch Apple TV+?

Apple TV+ is available on a wide range of devices — you are not limited to Apple hardware. The full list of supported platforms includes:

• iPhone, iPad, and Mac
• Apple TV 4K and Apple TV HD (set-top boxes)
• Smart TVs from Samsung, LG, and Sony
• Roku devices and Fire TV sticks
• PlayStation 4 and PlayStation 5
• Xbox consoles
• Android smartphones and tablets
• Windows PC (via web browser at tv.apple.com)

Offline downloads are supported on iPhone, iPad, and Mac, letting you save episodes to watch without an internet connection.

Apple TV+ vs Netflix, Disney+ and Prime Video

Choosing between streaming services depends on what you want to watch and how much you want to spend. Here is how Apple TV+ compares to the main alternatives available in the UK:

Apple TV+ vs Netflix: Netflix has a vast library spanning licensed content, originals, and international productions. Its ad-free plan costs £17.99 per month — nearly double Apple TV+. Netflix has more total content, but Apple TV+’s catalogue has a higher average quality rating and is ad-free at every price point.

Apple TV+ vs Disney+: Disney+ is the home of Marvel, Star Wars, Pixar, and National Geographic. It offers an ad-supported tier from £4.99 per month and an ad-free tier at £11.99 per month. Disney+ wins on franchise content and family viewing; Apple TV+ is stronger for adult drama and prestige television.

Apple TV+ vs Amazon Prime Video: Amazon Prime Video is bundled with an Amazon Prime membership, which also covers delivery and other benefits. Prime Video includes ads by default unless you pay an extra £2.99 per month to remove them. Apple TV+ offers a cleaner, ad-free experience with a more curated library.

The key differentiator for Apple TV+ remains its originals-only model. Every title was made for the platform — there is no licensed filler, and no content disappears because a rights deal expired.

Is Apple TV+ Worth It?

At £9.99 per month for up to six people, Apple TV+ represents strong value if you regularly watch premium drama and film. The originals-only model means the catalogue will never match Netflix or Prime Video in sheer volume, but quality is consistently high. The seven-day Apple TV 7 day free trial UK offer removes any risk — you can explore the full library, including Severance, Slow Horses, and Ted Lasso, before committing to a subscription.

If you are already invested in the Apple ecosystem and use services like Apple Music, the Apple One bundle makes the value proposition even stronger. Start your free trial through BudgetFitter to make sure you are accessing the latest verified offer.