Max — formerly known as HBO Max — is Warner Bros. Discovery’s premium streaming service, home to some of the most acclaimed drama, film, and documentary content available anywhere. With over 140 million paid memberships worldwide, it has established itself as the destination for prestige television from HBO alongside Warner Bros. theatrical releases and Max Originals. UK subscribers can access Max as a channel add-on through Amazon Prime Video, with plans starting from £4.99 per month — and BudgetFitter tracks the current verified HBO Max discount UK offer so you can subscribe at the best available price.
The service launched in the UK in May 2024, bringing decades of HBO’s back catalogue to British audiences for the first time through a single subscription. Whether you’re looking for an HBO Max promo code UK or simply want to know which plan to choose, this guide covers everything you need.
Everything About Max (Formerly HBO Max) in the UK
What Is Max and How Does It Work in the UK?
Max is the streaming platform owned by Warner Bros. Discovery, consolidating content from HBO, Warner Bros. film studios, CNN, Cartoon Network, Adult Swim, and BBC Studios into one subscription. In the UK, Max operates as an Amazon Prime Video channel — you subscribe directly through your Prime Video account and watch everything within the Prime Video interface, without needing a separate Max app or login.
Subscription tiers offer flexibility depending on how you watch. The entry plan provides access to the full Max library from £4.99 per month. Higher tiers add features such as an ad-free experience, simultaneous streams on multiple devices, offline downloads, and 4K HDR video with Dolby Atmos audio on compatible devices. All plans can be cancelled at any time with no lock-in contract.
What’s on Max? The Content Library
The primary draw of Max is its HBO originals library — one of the most decorated collections in television history. This includes long-running prestige dramas such as The Sopranos, The Wire, and Game of Thrones, alongside newer hits like House of the Dragon, The Last of Us, Succession, Euphoria, and White Lotus. These series consistently appear in lists of the best TV ever made, and the entire back catalogue is available on demand.
Beyond HBO, subscribers access Warner Bros. theatrical releases shortly after their cinema run, the full DC Extended Universe film collection, and Max Originals — exclusive series and films produced specifically for the platform. Documentary fans benefit from CNN’s archive and Discovery content, while families have access to Cartoon Network and Adult Swim animation. The BBC Studios partnership adds further depth for UK viewers, with a range of BBC-produced content available within the service.
Not sure if Max is the right streaming service for you? The BudgetFitter Video Streaming Service Quiz matches your viewing preferences against available UK services to help you decide.
Max vs Netflix, Disney+ and Apple TV+
Max occupies a distinct position in the UK streaming market. Where Netflix competes on breadth — a large but varied library across all quality levels — Max is built around depth and consistent quality within the HBO and Warner Bros. brands. If prestige drama is your primary interest, Max’s back catalogue is unmatched by any single competitor.
Compared to Apple TV+, Max has a considerably larger library. Apple TV+ focuses almost exclusively on new originals with no significant back catalogue, whereas Max offers decades of programming from day one. For animation and family content, Max’s Cartoon Network archive offers a strong alternative to Disney+’s Marvel and Star Wars focus. If you already subscribe to Crunchyroll for anime or another niche service, Max complements rather than duplicates those subscriptions by covering a different content genre entirely.
The key practical difference for UK subscribers is the access method: Max arrives via Amazon Prime Video rather than a standalone app, meaning it integrates with an existing Prime account. This can simplify billing and device access for those already in the Amazon ecosystem.
How to Get the Best Max Deal Through BudgetFitter
Max’s UK pricing is managed through Amazon Prime Video’s channel subscription system. The verified current deal — including any introductory or promotional offer — is listed in the deals section above and maintained by BudgetFitter as the offer updates. There is no separate HBO Max discount code to enter; the saving is applied automatically when you subscribe through the verified link on this page.
BudgetFitter verifies the current Max subscription offer and updates this page when the deal changes. To access the latest pricing, use the deals section above rather than subscribing directly from the Max or Amazon website, where promotional rates may not be displayed.